What is Branding and Why is it so Important?

Let’s play a little mind association game.

(You can answer to yourself. 😉)

Question:

What color do you associate with Coca-Cola?

Question:

What symbol does Apple computers use?

Question:

What letter do you think of immediately when you hear the word Facebook?

If your answers were red, a bitten apple and an f, congratulations because you are well on your way to understanding branding!

These companies use strategic marketing to develop instant brand recognition. It doesn’t matter that Coke has been around for more than 130 years and Facebook for less than 20 years.

Assuming that you don’t have the marketing budgets of these massive corporations, how can you help your company develop brand recognition?

That’s where JR Brick can help!

Using competitive analysis and targeted information gathering, JR Brick creates visual assets that find your brand voice and put it to work.

Branding Package for a political campaign in Clay County, Florida

Consistently and intentionally using your brand throughout all marketing collateral (in your website, across social media, in your packaging, advertising, brochures, etc.) builds brand awareness and recognition.

This brand identity makes your business memorable, generates trust and encourages repeat customers.

If you’d like more information on a branding package or website to promote your business or to sell products, let me know. I’d love to help! Write me at jan@jrbrick.com.